The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

Colorado quarterback Julian Lewis is adding to his NIL portfolio ahead of his freshman season. The former top-60 recruit in ...

Colorado football freshman QB Julian Lewis will turn to new energy ahead of 2025. Details emerge on his newest NIL deal.

C olorado quarterback Julian Lewis continues to build a substantial Name, Image and Likeness portfolio before taking a single ...

It's officially been one year on the job for AHSAA Executive Director Heath Harmon. Harmon officially took over in early July ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

West Virginia became the 44th state to legalize NIL for youth athletes. The policy officially went into effect August 8.

Heath Harmon addressed members of the media on Thursday in Montgomery and two topics dominated the conversation.

Hammock warns players to focus on life lessons, not just quick money, as the transfer portal reshapes the game.

Because if college athletes can cash in, they might as well do it with laser tag, beef jerky, and vintage shillelaghs.

West Virginia has become the latest state to approve legislation for amateur athletes to receive compensation for their Name, ...

In a world where college athletes are now receiving benefits for their name, image and likeness, it’s time for middle and ...