Cracker Barrel's push to modernize has sparked fierce criticism, as the restaurant chain is the latest brand to be labeled "woke" by conservatives The Tennessee-based company, known for its rustic country stores and Southern meals,

When I was a kid, and my family subsisted on food stamps, we used to shop in something called the generic aisle. Every item in the generic aisle came in the same blank white packaging with plain black lettering that said the most boring thing it could.

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not happy about it.

Cracker Barrel Old Country Store shares settled in Thursday’s session at a nearly two-month low as investors reacted to a controversial logo change. The stock was among the top five trending equity tickers on Stocktwits early Friday.

If it ain’t broke, break it. That seems to be the Cracker Barrel motto. The restaurant announced a new creative campaign Aug. 18, including a new logo, debuting “a refreshed look and feel” that “positions the iconic American brand for the future.