CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

Starbucks has been struggling with declining sales since last year as high prices and long wait times drove customers away.

Since then, nine have departed or shifted to different roles under Niccol’s watch.Niccol said Wednesday that he was excited ...

Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in ...

CEO Brian Niccol, former CEO of Chipotle, is doubling down on his efforts to revamp the coffee chain as it struggles to ...

Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s business amid the Trump administration’s push against corporate DEI programs.

When Brian Niccol stepped into the top job at Starbucks in September, he had a game plan to turn things around. "We're ...

Starbucks CEO Brian Niccol pointed to company leaders that were “not effective” as reason for a spate of recent changes aimed ...

Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.” ...

After layoffs, Starbucks CEO Brian Niccol said in an internal meeting that the company's operations had to change.

From self-serve milk to more free refills, Starbucks has been making multiple policy changes under new CEO Brian Niccol.

Investing.com -- Starbucks (NASDAQ: SBUX) CEO Brian Niccol unveiled a new business strategy titled "Back to Starbucks" at the ...