BMW’s ‘Heart of Joy’ Is Secret Behind Next Big EV Leap

BMW’s next-gen EVs depend on an unassuming black box called ‘Heart of Joy’
The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd.
BMW’s ‘Heart of Joy’ Is The Secret Behind The Next Big EV Leap
The BMW Vision Driving Experience is a prototype powered by a secret weapon designed to test endurance and performance for the next generation.
BMW Vision Driving Experience: Heart of Joy Endurance Test
The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed entirely in-house by BMW, this
BMW Shows Us Heart: How Its New ECU Will Transform the Neue Klasse EV Experience
We get a spin in BMW’s Vision Driving Experience concept equipped with the automaker’s new Heart of Joy system controller. We get a spin in BMW’s Vision Driving Experience concept equipped with the automaker’s new Heart of Joy system controller.
Here’s how BMW plans to boost EV range and efficiency with its new ‘Heart of Joy’ ECU
BMW promises its Neue Klasse electric vehicles will have 30% more range and 30% faster charging. How? BMW revealed
Ride-along: BMW's Heart of Joy control module pumps thrills into EVs
Comment Now! BMW's Heart of Joy consists of four integrated control modules at the heart of every Neue Klasse EV; The Dynamic Performance Control m
BMW Vision Driving Experience Showcases Heart Of Joy Technology For Enhanced Efficiency And Pleasure
Discover the BMW Vision Driving Experience, showcasing the Heart of Joy technology that enhances efficiency and driving pleasure in future models.
BMW details its custom ECU for soulful next-gen EV driving pleasure
BMW has been talking up its forthcoming Neue Klasse range of electric cars since 2023, and it's now revealed more info about the key component that will shape your driving experience in those vehicles: a powerful electronic control unit (ECU) built in-house,
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BMW Just Shook Up The Car World Showing How It Plans To Keep Its Edge, And It's Not Just About Another EV
BMW's Vision Experience delivers an unexpected thrill ride where software transforms every drive into pure joy. Its "Heart of Joy" tech isn't just about another electric vehicle. Your car simply gets ...
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BMW's Heart of Joy control unit promises next-level vehicle dynamics, efficiency gains
Advanced hardware and software systems will help BMW's Neue Klasse EVs deliver a new level of driving dynamics.
Heart of Joy: BMW’s latest electric 3-Series concept previews new dynamic ‘super computer’
Although not specifically slated for production, the BMW Vision Driving Experience is a rolling test rig for the powerful ...
Electric car: Ride in BMW's Beast in the pulse of the Heart of Joy
BMW engineers are testing the "Heart of Joy" driving dynamics computer in an extremely powerful electric car called "the ...