On August 20, both airlines announced the launch of Atmos Rewards. By October 1, 2025, Atmos will replace both Alaska's Mileage Plan and Hawaiian's HawaiianMiles as the united loyalty program, promising new ways to earn points and elite status, along with new credit card perks.

Alaska Airlines and Hawaiian Airlines have launched Atmos Rewards, a loyalty program that lets you choose how you earn points, as well as a new credit card with a big sign-up bonus.