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Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Why David Zaslav Was Wrong to Get Rid of HBO's Name in HBO Max
The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping "HBO" off of the streamer ...
Winter is Coming on MSN11h
HBO Max uses Game of Thrones memes to try and convince us new rebrand isn't stupid and embarrassing
O nce upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...
The Internet Is Roasting The Rebranding Of ‘HBO Max’
WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.
Goodbye forever to Max: HBO admits its mistake and Warner imposes a return to its origins with the name
One of the most important measures for companies when changing the name of a brand is that customers and consumers associate the old name of the brand with the new one, a movement ...
Warner Bros Discovery revives HBO Max branding for global push
Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...
HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.