Adidas continues to build out its athlete roster. The company announced an impressive group of top high school basketball recruits signed NIL deals and will be part of the Class of 2025. Eight ...

In a bold move redefining the high school NIL landscape, Adidas signs LSU commit Tristen Keys. He joins a growing elite ...

Five-star recruit Tristen Keys made some NIL noise this week by inking a new deal with Adidas. The partnership, while ...

As the start of the Summer arrives one of the biggest recruiting periods of the year begins as official visits get underway.

Keys is a five-star prospect and the top-ranked receiver in the 2026 class who is currently committed to LSU. He joins Chris ...

Georgia high school athletes Kate Harping and Caleb Holt secured NIL deals with Adidas, marking a significant step in the ...

Travis Hunter signed a significant endorsement deal with Adidas on December ... Cam Newton shares why $5.7M NIL-valued Travis Hunter snubbed Nike for Adidas despite his close ties with Coach ...

In March, Keys announced his commitment to LSU. He chose the Tigers over offers from Alabama, Tennessee, Auburn, Miami and ...

With an On3 NIL Valuation of $536,000, Keys isn’t just a high school standout, he’s a brand in the making. And Adidas knows it. This deal marks a continued shift in the sports marketing world.

and Likeness (NIL) deals with sporting goods giant Adidas which are set to take affect during the next high school basketball season. The eight athletes now on board are rising junior guard ...